How to remove the advert on the BBC home page

The BBC's website proudly boasts that you can customise its home page to suit your preferences. Oh good; the first thing that can go is that dirty great big annoying advert in the top right-hand corner for programmes that I'll never watch. Hang on -- it seems I can't remove that. I can remove news, or sport, or almost everything else from that page, but NOT the advert? (Of course. This is the BBC that wants it both ways: get paid through a tax on UK citizens, but act like a commercial enterprise...)

Well, we can't upset the Tristrams at the BBC who like playing at being in advertising by ignoring that stupid advert they've spawned, can we? Or can we?

Actually, it's as easy as this:

1. If you haven't already done so, install Firefox as your browser
(This is so much better than Microsoft's Internet Exploder in so many ways, and it's faster and more customisable.)

2. Install Adblock Plus
Either click the link above, or follow these instructions:
From Firefox's Tools menu, select Add-ons.
Click "Get Add-ons" and then click on the link: "Browse All Add-ons".
Then, in the search box, type "Adblock Plus".
Then click on the "Add to Firefox" button. You'll need to restart Firefox.

3. Install the filter
Click on the down arrow next to the red ABP icon on the top right hand side of Firefox, and select Preferences...
Click on the Add Filter... button and, in the line that pops up, type the following:

bbc.co.uk#div(hpFeatureBox)

And click OK.

That's it! No more annoying advert. And, with Adblock Plus installed, most of the adverts on the internet will also disappear.

I think a better solution would be to petition the Governors of the BBC to rein in the Tristrams and tell them to start doing what they are supposed to be doing with our money: making good quality programmes and not stupid annoying adverts, but until then, at least this restores some decorum to the BBC home page.